DayMen Photo Marketing LP

Protective gear for photography industry

Overview

DayMen Photo Marketing LP is the trademark holder of Lowepro, the leading global brand of protective carrying bags and packs for imaging and electronic equipment, as well as owner of a number of other companies in the imaging and photography industries. Our initial investment in July 2005 supported the transition of the business from its entrepreneurial founders to new independent management. TorQuest helped identify and supported pursuit of opportunities to create value and accelerate growth by moving the business mix toward owned brands, expanding into additional retail channels and acquiring complementary brands before selling the company to a financial buyer in September 2010.