June 23, 2008

Lowepro, Camera Armor and Always-On Join Forces

Markham, Ontario – In a recent release, DayMen Photo Marketing announced that it will distribute Camera Armor and Always-On, protection equipment for digital cameras.

Lowepro, Camera Armor and Always-On Join Forces to Offer a Broader Selection of Unique & Functional Designs to the Photo Specialty & Consumer Electronics Markets

It is with great excitement that DayMen Photo Marketing can now further announce that it has purchased Made Products, the creator of these innovative and popular products.

This relationship will allow Lowepro, Camera Armor and Always-On to expand their assortment of product offerings to the photo specialty and consumer electronics markets.

"We are delighted to join forces with Made Products," said Gil Roberts, CEO of Daymen. "This agreement lets us grow our portfolio of carrying solutions that are specifically designed for the growing segment of camera users who want functional and fashionable protection for their camera investments."

"Prior to the acquisition, DayMen's Canadian company formalized a distribution agreement with Made Products allowing them to serve customers and ship orders, effective immediately" said Ron McKerron, Sr. V.P. and General Manager of DayMen Canada. "We shoud be clear however that this joining of forces with MadeProducts is Global, and is expected to extend to over 100 countries worldwide."

Made Products is the creator of Camera Armor cases and Always-On™ Wrap-Ups. Camera Armor debuted in the market in September 2006. A line of silicone cases for DSLRs, Camera Armor keeps cameras protected and instantly ready for use – providing access to all camera features, including memory card and battery changes. The line earned American PHOTO's Editor's Choice Award in 2007. Always-On is a line of stylish wraps for compact cameras that make it easy to "unwrap and shoot, wrap-up and go." It debuted in the fall of 2007.

Founder and CEO Graeme Esarey is, in his own words, a "small company CEO with big company dreams." An expert in the consumer electronics market with a passion for photography, marketing and inventing products that inspire the creative process, Esarey is looking forward to his company's partnership with Lowepro. "Our goal as a company is to create and produce world-class accessories for digital photography," Esarey said. "It truly is a dream to collaborate with an industry leader like Lowepro and combine the selling of both brands to distributors and dealers worldwide."

Lowepro, Camera Armor and Always-On are noted for superior quality and design innovation. By combining forces, these brands will expand their offerings of unique, inventive and protective carrying solutions for professional, enthusiast and amateur photographers around the globe.

About Made

Made Products was founded in 2006 to focus on making unique and patented accessories for digital cameras. We chose this market because making highly differentiated, "sandbox revolutionary" products for photographers sounded like a lot of fun to us, being pretty into cameras ourselves. As a part of the Speck Group of companies , we have been doing world class design and manufacturing for years, with development facilities located in Seattle, Palo Alto, and Shanghai. For more information visit www.made-products.com.